Essential Marketing Statistics for 2024: Stay Ahead with Be Creative
Author: Laura Tobar
In the fast-paced world of marketing, change is constant. New technologies and tactics emerge all the time. At Be Creative, we understand the importance of staying up-to-date with these changes to remain competitive. Here, we present some crucial marketing statistics for 2024, explained in simple terms for everyone to understand, regardless of age or experience level.
Conversion Rate Optimization (CRO)
1. A/B Testing
Only 20% of marketers conduct A/B tests on landing pages to improve conversion rates.
Explanation: Imagine having two versions of a webpage and wanting to know which one performs better. A/B testing helps you compare these two versions to see which one attracts more visitors. It's like testing two ice cream flavors to see which one people prefer.
Importance: It's crucial because it helps you improve your webpage and make more people buy your products.
Tip: Always test different versions of your page to see which one works best.
2. Page Load Time
The first five seconds of page load time have the biggest impact on conversion rates. On average, conversion rates drop by 4.42% with each additional second of load time.
Explanation: If a webpage takes too long to load, people get impatient and leave. It's like waiting in a long line; if it takes too long, you go somewhere else.
Importance: It's vital because if your page loads quickly, more people will stay and buy.
Tip: Make sure your webpage loads fast. Use smaller images and fewer heavy videos.
3. SEO vs. PPC
75% of marketers believe SEO is more effective than PPC for generating sales.
Explanation: SEO means search engine optimization, and PPC is pay-per-click advertising. SEO is like planting a tree and waiting for it to grow, while PPC is like buying a grown plant.
Importance: SEO is more effective in the long term because it attracts people who are looking for exactly what you offer.
Tip: Invest time in improving your SEO to attract more visitors organically.
4. Landing Pages
Landing pages, although less used, generate the highest conversion rate at 23%.
Explanation: A landing page is a webpage designed specifically to convert visitors into customers. It's like a well-organized store that guides you directly to what you need.
Importance: It's crucial because these pages are very effective at converting visitors into customers.
Tip: Create specific landing pages for your most important products or services.
5. Pop-up Forms
Pop-up forms, despite being popular, have a lower conversion rate of 3%.
Explanation: Pop-up forms are those windows that suddenly appear on a webpage. They can sometimes be annoying, like when someone interrupts you while you're talking.
Importance: Although they're popular, they're not always effective.
Tip: Use pop-up forms sparingly and make sure they're helpful, not annoying.
E-commerce
6. Global Sales
B2C e-commerce sales are projected to reach $5 trillion globally by 2024.
Explanation: E-commerce is buying and selling things online. Imagine all the stores in the world selling on the internet.
Importance: It's a great opportunity to sell your products to people all over the world.
Tip: If you have a business, consider selling your products online to reach more people.
7. Search Behavior
55% of shoppers use Google to research purchases they plan to make online.
Explanation: Before buying something, many people look for information on Google. It's like asking your friends before buying something new.
Importance: It's important because if your product appears on Google, more people will see it and buy it.
Tip: Make sure your website is optimized to appear in Google search results.
8. Traffic Sources
Search traffic accounts for 70% of total e-commerce sessions, with 35% from organic search and 35% from paid search.
Explanation: Search traffic is when people find your website through search engines like Google. It's like finding a store by following a map.
Importance: It's crucial because most people find products through online searches.
Tip: Invest in SEO and paid advertising to attract more visitors to your website.
9. Mobile Shopping
60% of shoppers say that being able to purchase on mobile is a key factor when deciding which brand or retailer to buy from.
Explanation: Many people use their phones to shop online. It's like having a store in your pocket.
Importance: It's vital because if your website doesn't work well on mobile, you'll lose many customers.
Tip: Make sure your website is optimized for mobile devices.
Local SEO
10. Same-Day Searches
Searches for "open now near me" have grown by over 900% in the past two years.
Explanation: People search for things they can do near them and on the same day. It's like looking for a restaurant to have dinner tonight.
Importance: It's important because many people search for local activities and services.
Tip: Make sure your business is listed on Google My Business and other local platforms.
11. Direct Contact
65% of smartphone users have used the "click to call" option to contact a business directly from the search results.
Explanation: People use their phones to call businesses directly from search results. It's like finding a phone number in a directory and calling right away.
Importance: It's crucial because it makes it easy for customers to contact you.
Tip: Make sure your phone number is visible and easy to find in search results.
12. Mobile Searches
Searches for businesses open now and near the user have increased by more than 200% in the past two years.
Explanation: People search for businesses that are open and near them in real-time. It's like looking for a store that's open right now.
Importance: It's vital because many people look for services and products available immediately.
Tip: Keep your opening hours updated on Google My Business and other platforms.
13. In-Store Availability
50% of shoppers check online for product availability before visiting a store.
Explanation: Before going to a store, many people check online if the product they want is available. It's like calling a store to ask if they have something in stock.
Importance: It's crucial because it helps customers know if it's worth visiting your store.
Tip: Make sure your product availability is updated on your website.
14. In-Person Shopping
75% of shoppers say the option to buy in-store is important when deciding which brand or retailer to buy from.
Explanation: Many people still like to shop in physical stores. It's like preferring to try on clothes before buying them.
Importance: It's vital because many people prefer to see and touch products before buying them.
Tip: Offer a good in-store experience and make sure your products are well-presented.
Mobile Search
15. Mobile Traffic
Mobile devices (excluding tablets) generated almost 60% of global website traffic in 2023.
Explanation: Many people use their phones to browse the internet. It's like carrying a computer in your pocket.
Importance: It's crucial because if your website doesn't work well on mobile, you'll lose many visitors.
Tip: Make sure your website is optimized for mobile devices.
16. Multi-Device Usage
90% of internet users in the U.S. use more than one device to browse.
Explanation: Many people use several devices, like phones, tablets, and computers, to browse the internet. It's like having different tools for different tasks.
Importance: It's crucial because your website needs to work well on all these devices.
Tip: Make sure your website is responsive, meaning it looks good and works correctly on any device.
17. Mobile Contact
75% of marketers believe SEO is more effective than PPC for generating sales.
Explanation: SEO means search engine optimization, and PPC is pay-per-click advertising. SEO is like planting a tree and waiting for it to grow, while PPC is like buying a grown plant.
Importance: SEO is more effective in the long term because it attracts people who are looking for exactly what you offer.
Tip: Invest time in improving your SEO to attract more visitors organically.
18. Mobile Optimization
30% of businesses invest in mobile optimization as a top SEO tactic.
Explanation: Mobile optimization means making your website work well on phones and tablets. It's like making sure your store is accessible to everyone.
Importance: It's vital because many people use their phones to browse and shop online.
Tip: Invest in making your website fast and easy to use on mobile devices.
19. App Usage
45% of smartphone users are more likely to browse or shop a company's mobile app because it's easier or faster to make a purchase.
Explanation: Many people prefer to use mobile apps because they're faster and easier to use. It's like having a personalized store on your phone.
Importance: It's crucial because a good app can attract more customers.
Tip: If you have an app, make sure it's easy to use and fast.
Organic Search
20. SEO Investment
70% of marketers dedicate time to SEO.
Explanation: SEO means search engine optimization. It's like making sure your store is on a main street where everyone can see it.
Importance: It's vital because it helps more people find your website.
Tip: Dedicate time to improving your SEO to attract more visitors organically.
21. Content Optimization
Optimizing existing blog posts can increase organic search views by over 100%.
Explanation: Optimizing means improving your blog content to make it easier to find in search engines. It's like reorganizing your store so customers can find what they're looking for more easily.
Importance: It's crucial because it can double the number of people who find your blog.
Tip: Review and improve your old blog posts to make them more relevant and easier to find.
22. Text Importance
Text remains the foundation of searches, so make sure your website content is descriptive to achieve good rankings.
Explanation: Search engines use the text on your website to decide if it's relevant to a search. It's like reading a sign to know what's in a store.
Importance: It's vital because good text helps your website appear in search results.
Tip: Make sure the text on your website is clear, descriptive, and relevant.
23. Mobile Performance
The top technical SEO tactic for marketers is optimizing mobile performance.
Explanation: Optimizing mobile performance means making your website fast and easy to use on phones and tablets. It's like making sure your store is accessible and comfortable for everyone.
Importance: It's vital because many people use their phones to browse and shop online.
Tip: Invest in making your website fast and easy to use on mobile devices.
24. Product Discovery
55% of users use Google to discover or find new products.
Explanation: Many people use Google to search for new products. It's like asking a friend where to find something new.
Importance: It's crucial because if your product appears on Google, more people will see it and buy it.
Tip: Make sure your website is optimized to appear in Google search results.
25. Zero-Click Searches
Over 50% of Google searches end without the user clicking on any result.
Explanation: Sometimes, people find the answer to their question directly in the search results without needing to click on a link. It's like reading an informative sign without entering the store.
Importance: It's important because it shows that your information needs to be clear and visible in search results.
Tip: Make sure key information from your website is easy to find and understand from search results.
26. Google Dominance
As of 2024, 95% of internet searches happen on a Google property.
Explanation: Most people use Google to search for information on the internet. It's like almost all roads leading to Google.
Importance: It's crucial because if your website isn't optimized for Google, you'll lose many visitors.
Tip: Make sure to follow Google's best SEO practices.
Voice Search
27. Voice Commands
70% of users aged 25-49 use voice commands on their devices at least once a day.
Explanation: Many people use their voice to search for things on their devices. It's like asking an assistant to look something up for you.
Importance: It's crucial because more and more people are using voice search.
Tip: Optimize your website for voice search by using natural phrases and common questions.
28. Voice Commerce
By 2024, voice commerce spending in the U.S. is expected to reach $50 billion.
Explanation: Voice commerce is buying things using voice commands. It's like asking an assistant to buy something for you.
Importance: It's vital because voice commerce is growing rapidly.
Tip: Make sure your products are easy to find and purchase using voice commands.
29. Smart Speaker Growth
Smart speaker shipments grew by nearly 200% year-over-year in 2023.
Explanation: Smart speakers are devices that respond to voice commands. It's like having a personal assistant at home.
Importance: It's crucial because more and more people are using smart speakers.
Tip: Make sure your website and products are compatible with smart speakers.
30. Voice Assistants
Many people use voice assistants like Siri, Alexa, or Google Assistant. It's like having a digital helper.
Explanation: Voice assistants are programs that respond to voice commands. It's like having a personal assistant on your device.
Importance: It's vital because voice assistants are becoming increasingly popular.
Tip: Optimize your content to be easily found and used with voice assistants.
31. In-Car Voice Systems
25% of Americans over 18 own a car with a built-in infotainment system.
Explanation: Many new cars have systems that respond to voice commands. It's like having a digital co-pilot.
Importance: It's crucial because many people use these systems while driving.
Tip: Consider how your business can be easily accessed through in-car voice systems.
Conclusion
At Be Creative, we understand that the marketing world is constantly evolving. The statistics and trends we've shared are essential for staying current and not falling behind. By applying this knowledge, you can optimize your marketing strategies, improve user experience, and increase your conversions. Remember, the key is to adapt and evolve with the market. With a data-driven approach and a well-planned strategy, you can take your business to the next level.
